The Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, has announced an initiative known as Motherland 2025, in collaboration with Discover Motherland Africa.
This innovative project, according to her, aims to establish Nigeria as a premier destination for African culture, investment opportunities, and tourism.
Motherland 2025 seeks to showcase the rich cultural heritage of Nigeria and the broader African continent, fostering an environment that celebrates local talents and reconnects with the diaspora community.
At the launch held at the Abuja Continental Hotel on Monday, the Minister emphasised that the transformative initiative aligns with the Federal Ministry’s ‘Destination 2030: Nigeria Everywhere’ strategy, leveraging Nigeria’s rich heritage, economy, and tourism potential to drive global engagement.
The minister also announced the ‘See Motherland Through Your Eyes’ competition, inviting participants to showcase Nigeria’s landscapes, communities, and traditions through visual storytelling.
She further disclosed that as part of the long-term components of the project, the ministry is developing Diaspora City—a thriving tourism hub where members of the diaspora can seamlessly invest and reconnect with their roots.
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“Motherland is a homecoming. It is a journey. It is a commitment. This December, we invite the global diaspora to experience Nigeria like never before, not as visitors, but as participants in a redefined vision of tourism. Over seven unforgettable days, attendees will be immersed in Nigeria’s rich traditions, vibrant history, and dynamic progress.
“The success of Motherland 2025 relies on strong collaboration across government agencies, ministries, and private sector partners. We invite policymakers, cultural institutions, investors, and development organizations to join forces in shaping Nigeria’s tourism, creative economy, and investment landscape,” she said.
The Managing Director of Discover Motherland Africa, Chidimma Nwankwo, in her opening address, stated that the unveiling of this initiative is the beginning of a transformative movement that not only reconnects the Nigerian diaspora to their roots but also unlocks investment, cultural pride, and a future filled with opportunity.
She stressed that Motherland 2025 will greatly impact the country’s economic fabric and provide a platform for emerging talents that will be drawn from the 36 states in the federation.
